Partners · White-label
White-label customer engagement software for agencies
Offer your clients a shared inbox, CRM and WhatsApp automation under your own brand — without building or hosting the platform yourself.
The concept
What white-label SaaS means
White-label software is built and run by one company and sold by another under its own brand. For an agency, that means you can offer a complete product to clients — here, a customer messaging inbox, CRM and automation platform — without the cost and risk of building one.
What you add is what your clients actually pay you for: setup, strategy, the automations and campaigns you build for them, and support in their language and time zone.
CLIENT ORGANISATIONS
+ New orgBRANDING
app.meridiandigital.com
OPEN TICKETS
Fit
Who it is for
- Digital marketing agencies already running WhatsApp or Instagram campaigns for clients who want to keep the conversations and leads in a tool the agency manages.
- CRM and automation consultants who set up customer journeys and want a platform they can brand.
- Software resellers and system integrators serving small and mid-sized businesses in a specific region or industry.
It is a weaker fit if you have only one or two clients and no plans to support them yourself — in that case, your clients can usually use PingSetu directly.
Client scenarios
How agencies typically run client accounts
- Fully managed: you build and maintain the automations, templates and campaigns; the client’s team only replies to conversations.
- Set up and hand over: you onboard the client, connect channels and train their team, then provide support on a retainer.
- Software only: you sell access to the branded platform as a product, with your own plans and first-line support.
Example — a performance agency
An agency running click-to-WhatsApp ads for eight clients gives each one a branded workspace. The agency builds the qualification flow and templates, the client’s sales team works leads in the inbox, and the agency reviews the pipeline with the client every month.
Illustrative scenario, not a customer case study.
What is included
Branding and reseller capabilities
Custom domainAvailable
Serve the app from your own domain, verified through DNS records you add.
Your brandingAvailable
Your logo, favicon and colour palette across the app your clients sign in to.
Branded sender emailAvailable
System emails to your clients can be sent from your own verified email identity.
Client organisation managementAvailable
Create, configure and suspend client organisations from a reseller dashboard, and access a client's workspace to help them.
Your own plansAvailable
Define the plans you sell to clients — features, seats and limits per tier.
Reseller billing and walletAvailable
See usage and billing across your client organisations in one place.
Support ticketingAvailable
Clients raise tickets to you, inside your branded app, with SLA tracking.
Onboarding
How partner onboarding works
- 1
Sign up as a partner
Create a reseller account, separate from any single client workspace.
- 2
Brand your instance
Add your domain and DNS records, logo, favicon and colours.
- 3
Define your plans
Decide what each tier includes and what you will charge clients.
- 4
Create a client organisation
Invite the client's team and help them connect their own WhatsApp, Instagram and Messenger accounts.
- 5
Support the client
Handle their tickets in the built-in ticketing tool, under your brand.
Responsibilities
Who does what
| Area | You (the partner) | PingSetu |
|---|---|---|
| Client relationship and contracts | Yes | — |
| Pricing to clients and invoicing them | Yes | — |
| First-line client support | Yes | Supports you |
| Client onboarding and channel setup | Yes | Documentation and help |
| Platform hosting, updates and channel integrations | — | Yes |
| Meta approvals (business verification, templates) | Client applies, you help | Surfaces status |
Evaluating
Questions to answer before you launch
- How many client organisations do you expect in the first year?
- Which plans will you offer, and what will each include?
- Who on your team will handle first-line support, and in which hours?
- Do your clients already have Meta business portfolios and verified businesses?
- What is your process when a client leaves — data export, number migration?
Bring the answers to a partner demo and we can discuss reseller pricing for your plan mix.
FAQ
Frequently asked questions
What does white-label mean here?
Do my clients need their own WhatsApp Business Accounts?
How is reseller pricing set?
Can I try it before committing?
What happens to client data if a client leaves?
Talk to us about your client base
Book a partner demo to see branding and the reseller dashboard, or sign up and start configuring your instance.